The heaps of information available about SEO is often misleading than being helpful. No doubt this makes business have a tough time dealing with their site’s SEO. While the selection of the right tools and tactics in an SEO-strategy helps business reap benefits for a long-term, it also boosts the overall presence and profits of the business.
It is also understandable that companies out there are risk-averse. But, isn’t it true that most of the business decisions have some amount of risk associated with them. While ignoring some is possible, others have a significant chance of bagging the business measurable growth.
SEO itself is a risk and if you are a risk-averse company, you may avoid it completely, which is anyways impossible for a company willing to survive. So, with that choice gone, let us discuss some of the biggest SEO risks that you must take:
Risks you must welcome
Working with changes:
The primary goal of SEO is to bring you traffic that easily converts into leads and then business clients. However, if nobody is willing to click on your website, how will your welcome any traffic in the first place. There can be a number of reasons that despite using the best set of keywords, you aren’t able to make people click on your web address. To check the cause the best strategy is A/B testing. You need to check each element (title, Meta tags, content, etc.) of the site and test it for the new variations. This might involve some trial and error to come up with a bespoke and most competent layout. However, this also means that there would be some hiccups reaching the best which may cause losing the existing traffic as well.
Dealing with backlinks:
Backlinks are a potential threat to a company. It is a way to redirect your visitors to another site with the probability that they may like the other business. While they are a potential risk, they also make a core part of the SEO strategy of any business. The more backlinks you have, the better hike you experience in your rankings and build authority.
Why this, it is because while you send a few valuable visitors to the other site, you prove to Google that you are an ethical player, referring the clients a few reliable sites of high authority.
However, if you try and fool Google by using malicious, poor and spam backlinks on your website, there are all the changes that Google may penalize you.
Focusing on the URL structure:
A short and crisp homepage URL is recommended by experts. It is impressive as well as easy to remember. However, the other pages of the website should have a more descriptive URL with related targeted keywords.
But, while you make them related you shouldn’t make it too much descriptive. If you do, Google may cut them short and display […] instead. Now, if you work on your URLs and use 301 redirect traffic, there are chances that you may lose some of the traffic. However, it is all worth in the end.
Revamping the website:
It is important to update and revamp your website after a scheduled interval. Website redesign, however, is a time-consuming, expensive and tiresome job. You might have a perfect website which may be attractive but not very user-friendly and easy to navigate, you may have to revamp it. There are also aesthetical reasons you may need a website facelift. No matter what are the reasons, the update may take some time and in this interval, a few of your customers might leave your site. While this is a significant loss, the profits that a revamped website makes are enough to make for the damage.
These are a few of the SEO risks every business shouldn’t hesitate from taking. However, you must make sure you have an SEO specialist by your side while you plan and execute these changes.