The website ranking is one of the most critical factors to consider. Unlike before, improving the rankings is no more an easy nut to crack. Because of the high emphasis on SEO, the search engines have come up with smarter search engine algorithms that are equally sophisticated. This is why many conventional techniques are now categorized as old and stale. In fact, some such strategy can even earn you some penalty from the search engine giant- Google.
No matter what, the core of any business remains links, traffic, which results in high ranking. So, what is the ethical way to achieve these goals? Here are some contemporary strategies that can help you improve your rankings without any penalty from Google:
Guests Posts for a website:
Guests’ posts were once declared as an ineffective tool for link building by the then, head of webspam at Google, Matt Cutts. As per him, a lot of guest’s posts are an indication of bad business ethics.
However, despite the expert’s thoughts, guest posting evolved and is on fire for the past few years. While guest posting is all about getting a link, it is also an incredible opportunity for SEO experts to experiment with some SEO tactics. With relevant and meaningful content, you can earn more shares on social media and thus boost your authority.
Personal blogs from the Management and employees:
Blogs are the new communication tools that the company use to connect with its users. They aren’t formal but contemporary in style making them more connecting with the readers. While blogs from professional bloggers are great for rankings, a personal blog of the CEO or maybe employees fuel the strategy even further. Readers would more believe on the information shared by an insider which helps in building trust and word of mouth publicity.
Interviews are a great medium that allows you to sell your brand. You have the knowledge and here is the pitch to offer it to others. This way, you can not only make people believe in your knowledge but also build a trust factor for your company. Moreover, a personal interview is where users find solutions to their individual problems from the company and a little insight works magic in making it happen. It is also a podium from where you can do all the promotional stuff, which is otherwise banned by Google. You can share initiatives, updates, new products or ventures or rectify any mistakes done in the past.
The more creative you are the better understanding you build with your customers. AnInfographic allows you to connect with the audience more directly and quickly. Developing a code for the infographic is the main deal. This is the very code that people interested in using your infographic will have to use. This is a great opportunity to request a backlink and make most of your rankings.
Beat the competition:
To achieve high ranking you should beat the competition and secure the top ranks. Link building and SEO content marketing are too incredible tools for this purpose. However, using them on your own won’t bring the desired results. Experts recommend hiring a person who has skills, knowledge, and experience of handling critical SEO projects.
So, these are the strategy that is Google approved and can help you boost your rankings. Hire an SEO specialist Agency Toronto today and reap the benefit of his expertise with these strategies.